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Netflix-by-Internet, in other words, is deliciously immediate, incredibly economical and, because it introduces movie surfing, impressively convention-shattering.

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But you have to download a movie before you can watch it, which rules out this sort of casual real-time movie surfing.) (StarzвЂ™s Vongo service comes close it offers unlimited movies for a flat $10 monthly. All other movie delivery formats require you to make your movie choice based only on the box shot, the movie trailer and a synopsis. Movie surfing like this has never been possible before. Or you can casually sample one movie after another, looking for something that grabs you. You can watch the beginning of вЂњGladiatorвЂќ tonight, and watch the rest of it a month later, without having to re-rent it or pay late fees.

You can watch 15 minutes of вЂњSingle White Female,вЂќ decide youвЂ™re more in the mood for a documentary, and switch over to вЂњSuper Size Me.вЂќ When a buddy tells you that вЂњTwisterвЂќ is lame except for the climactic final sequence, you can fast-forward right to that part. This innovative metering system has one minor drawback: rewinding to watch a favorite scene eats up a few more minutes of your monthly allotment.Д«ut the huge, mind-bending, game-changing advantage of this model is that you can channel-surf movies just the way you channel-surf TV. You can jump to any spot in the movie, although the movie takes a few seconds to вЂњcatch upвЂќ each time you use the scroll bar.Д®ven more startling: Your movie watching is measured by time, not by individual movie title or by individual viewing. The movie just begins to play - full-screen, if you wish. No special program, no confirmation boxes, no credit card charges, no copy-protection hassles. After that, when you click Play, the movie loads for a few seconds and then begins playing, right there in your Web browser.

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The first time you click Play, youвЂ™re sent a tiny software blob that takes under a minute to install, and doesnвЂ™t require restarting your browser or PC. The idea is to avoid a technical meltdown. (If you donвЂ™t see the Watch Now tab yet, itвЂ™s because Netflix is rolling out this service in phases to 250,000 customers at a time, to be completed by June. It opens what looks like a duplicate set of the companyвЂ™s usual excellent movie-finding and movie-recommending tools, except that you now see two buttons beneath each movieвЂ™s icon: Rent and Play. When you log in to, you see a new tab called Watch Now.

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Instead, the Netflix service is free if youвЂ™re already a Netflix DVD-by-mail subscriber.

Netflix has also done away with per-movie fees - in fact, there are no additional fees for watching movies online at all. Wireless hot spots at airports and hotels are fair game, but movies canвЂ™t be carried around on a laptop.) (This advantage comes with a key disadvantage: you must be connected to the Internet. ThatвЂ™s because you donвЂ™t actually download any of NetflixвЂ™s movies instead, they вЂњstreamвЂќ in real time from the Internet to your computer. The company has done away with expiration dates, copy protection and multi-megabyte downloads. Once again, Netflix has rewritten the rules - this time, of the online movie-rental game. You can download a movie, all right, but it self-destructs 24 hours later. But again, the selection is fairly small, at least once you subtract the mind-boggling gigabytes of B movies - more like C or D movies - like вЂњAddicted to Murder III: BloodlustвЂќ and вЂњWitchcraft XI: Sisters in Blood.вЂќ The copy protection is a bit overbearing, too. CinemaNow and MovieLink offer online movie вЂњrentalsвЂќ for about $4. So when the pundits tell you that the death of the DVD is imminent, that weвЂ™ll soon get all our movies instantaneously from the Internet, some skepticism is in order.ДЄlready, you can buy movies from iTunes, for example, but the selection is tiny (250 movies), and you pay about as much as you would for a DVD. Heck, we havenвЂ™t even reached the society of mind control imagined in вЂњ1984.вЂќ (Insert your own joke about politics or advertising here.) Here we are in 2007, and the interstellar space travel depicted in вЂњ2001вЂќ is still a sci-fi fantasy. If thereвЂ™s one sure thing about the future, itвЂ™s that it always takes longer to arrive than you think it will.